And we’ll share the one we like the best on our next blog! Wanna take a stab at writing one? We’re not paying any money, but it might be interesting to see a modern take on the jingle. Boy, wouldn’t you like to read those entries! By today’s standards, I’ll bet they weren’t that bad! Some were naughty and never made it past the first round of judging.
Some of the annual contests received more than 50,000 entries! For the first three years, Allan and his father wrote the jingles, but when their poetic muse ran out, they sponsored a nationwide contest, awarding $100 for each of the 25 best. The company, Burma Vita Inc., was operated by Clinton Odell and his son, Allan, who suggested using the roadside idea. The rhyming jingles for a brushless shave cream were displayed on a series of small wooden signs spaced 100 feet apart along roadways across rural America. Some of you will remember this clever advertising campaign, which lasted from 1925 until 1963.
Ann: While doing some spring cleaning, I came across a book I’d bought many years ago, The Verse by the Side of the Road, The Story of the Burma-Shave Signs, by Frank Rowsome, Jr.
0 kommentar(er)
